It is

It's not ... or ...,
It's not good or bad,
It's not win or lose,
IT's not black or white,
It's not hot or cold,
It's not on or off,
It's not ... or ...,
It's not up or down,
It's not near or far,
It's not light or dark,
It's not forward or backward,
It's not strong or weak,
It's not ... or ...,
Because I'm wrong or right.